JP Cool

The starting point

Every heat-pump site looks the same: stock photos, a blue gradient, a contact form. JP Cool is one person and one number, so the site had to feel personal — not like a chain — and push people to call.

The approach

We built the hero around a single hand-drawn illustration — a living room whose objects you can click. The blue halftone line and warm paper ground set the brand apart from the category clichés at a glance. The phone number and Tukes licence sit in the first screen.

The choices

The outcome

The site is live at jpcool.vercel.app.